Vast investment and huge work in business reorganization
10.10.2007
In 2007-2008 total investment into production facilities and new technologies of Centravis holding will amount to $115 M
Such massive investment will allow to increase production capacities twofold or more, improve the product quality and expand assortment. Manufacture modernization will be backed up by IT infrastructure reinforcement, warehouse system and regional trading net enhancement, ERP — and CRM-systems implementation as well as TQM introduction according to ISO 9000. This will help to create an effective and transparent logistic, sales and servicing system exclusively customer-oriented.
According to 2006 SMR annual report, Centravis is number five in a niche market of seamless stainless tubes (with the market share of 5%), number one in heat exchanger market segment (with the market share of 15%) and number four in boiler tube segment (with the market share of 12%) worldwide. The company’s market share is 7% in Western Europe, 16% in Eastern Europe, and 40% in CIS Countries.
Centravis is planning to sell around 18 000 tons of seamless stainless steel tubes in more than 70 countries worldwide in 2007. According to forecasts, the company’s turnover in 2007 will make up about $250 M.