Centravis: presentation of the new brand in tube market
19.11.2007
In November 2007 the new world stainless steel tube brand — the International Holding Centravis — was officially launched at two most prestigious exhibitions held in Europe and CIS Countries.
Centravis presentation for Western European market took place on 6 November within framework of Stainless Steel World Exhibition in Maastricht, the Netherlands. Mr. Ilya Shirokobrod, Centravis Sales and Marketing Director, was the presenter of Centravis company. For CIS countries the brand was presented by Mr. Yuriy Atanasov, Centavis Chief Executive Officer, within framework of Metal-Expo exhibition held in Moscow, Russia, on 13th of November.
The speakers presented their vision of the current situation in the industry of seamless stainless steel tubes to the international community and gave their detailed appraisal of the challenges put forth by the market to the industry’s major players. Along with this, the top management team, the new company strategy and business principles were also presented.
Centravis strategic is to become a global player with European business culture and European quality and service in the world market of seamless stainless tubes. In their presentations the company’s top managers gave clear answers about the profits each party dealing in any way with Centravis is going to have: the clients, the suppliers, the financial partners and the general public.
Mr. Ilya Shirokobrod, Centravis Sales and Marketing Director:
For our clients the new brand is, first of all, the wide range of high-quality tubes at competitive prices, flexible service and modern business thinking, transparent management style with clear client orientation. For our suppliers this is a reliable partner, long-term business growth and excellent quality level of the production, as it was before. Moreover, due to our innovations and more sophisticated product solutions we intend to ensure our partner’s technology improvement.
Mr. Yuriy Atanasov, Centavis Chief Executive Officer:
We have been showing permanent growth and stable financial position in the international market for years, along with setting the standards for Ukrainian business. This is why I claim with confidence that for our financial partners the new brand will be an attractive and creditworthy partner with a transparent corporate management structure on investment and bond markets. For general public Centravis is a socially and environmentally responsible company. The company that reinvests into the country, creates jobs and ensures budgetary tax proceeds, thus improving life of people in Ukraine.
All major Centravis clients and partners, industrial experts and analysts were invited to the presentations in Maastricht and Moscow.